{"product_id":"union-pacific-s-challenge-an-unusual-passenger-train-1935-1971-by-patrick-dorin","title":"Union Pacific’s Challenge An Unusual Passenger Train 1935-1971 by Patrick Dorin","description":"\u003cbody\u003e\n\u003c!-- HTML Generated by Auction Wizard 2000 - http:\/\/www.AuctionWizard2000.com\/ --\u003e\n\n\n   \u003cmeta charset=\"UTF-8\"\u003e\n   \u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\n\n\n\u003c!-- AW2KLOT#:165638 --\u003e\n\u003cbr\u003e\n\u003ctable style=\"width:98%;padding:2px;margin:auto;border:5px outset #673434;background-color:#FDF3D0\"\u003e\u003ctr\u003e\u003ctd style=\"border:1px inset #673434;margin:5px;\"\u003e\n\u003ctable style=\"width:100%;border:0px;padding:5px;\"\u003e\n\u003ctr\u003e\u003ctd\u003e\n\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\"padding:5px\"\u003e\n\u003cdiv style=\"text-align:center\"\u003e\n\u003cspan style=\"font-family:Arial Black;font-size:1.5em;color:#000000;font-weight:normal;font-style:normal;text-decoration: underline;\"\u003eRailroadTreasures\u003c\/span\u003e\u003cspan style=\"font-family:Arial Black;font-size:1.5em;color:#000000;font-weight:normal;font-style:normal;text-decoration: underline;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family:Arial Black;font-size:1.5em;color:#000000;font-weight:normal;font-style:normal;text-decoration: underline;\"\u003eoffers the following item:\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Times New Roman;font-size:1.0em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003e  \u003c\/span\u003e\u003c\/div\u003e\n\n\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\";padding:5px\"\u003e\n\u003cdiv style=\"text-align:center\"\u003e\u003cspan style=\"font-family:Arial;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eUnion Pacific’s Challenge An Unusual Passenger Train 1935-1971 by Patrick Dorin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:center\"\u003e\u003cspan style=\"font-family:Arial;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003e  \u003c\/span\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eUnion Pacifics Challenge An Unusual Passenger Train 1935-1971 by Patrick C Dorin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eSoft Cover\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003e70 pages\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eCopyright 2001\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eCONTENTS\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003e2 CHAPTERONE A NEW CONCEPT IN RAIL TRAVEL\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003e20 CHAPTER TWO MODERNIZED CHALLENGER EQUIPMENT\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003e26 CHAPTER THREE NEW STREAMLINED EQUIPMENT FOR THE CHALLENGERS\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003e32 CHAPTER FOUR THE \" NEW\" CHALLENGER STREAMLINER\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003e42 CHAPTERFIVE STREAMLINER AND DOMELINER ERA EQUIPMENT\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003e52 CHAPTERSIX CHALLENGER MOTIVE POWER\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003e58 CHAPTER SEVEN THE CHALLENGER INSIDE ANDOUT IN COLOR\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003e70 BIBLIOGRAPHY\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eINTRODUCTION\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eThe story of the Challenger passenger train is an extraordinary account of how a positive venture was designed not only to retain current passengers, but to attract new ones. The business concepts were very human, designed to create a sense of caring and a sense of community aboard the trains. It was a business objective that went beyond the bottom line, because if a company or organization is not working with people, the bottom line goes into the \"red\"-sometimes permanently!\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eUnion Pacific Vice-President William M. Jeffers came up with some profound market research ideas to find out how to rebuild his passenger business. Jeffers hired a woman from Portland, Oregon-Miss Avis Lodbell-to go out and ride the trains and talk to passengers. What did the American traveler think about the train services and what could be done to meet the travelers' needs? Lodbell talked to scores of people and brought back a great deal of information about what travelers thought. This provided the base line for the planning of the new Challenger train operations, onboard services, and the marketing program that got the message out to the public. It was an extraordinary success, benefitting from marketing and train-service lessons that could be applied even in the 21st century.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eThere is no doubt about it-the name \"The Challenger\" fit the description of the situation facing the Union Pacific and its partner railroads during the Depression. The \"Challenge\" was met-and highballed into a new era of American passenger train travel.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Calibri;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003ePatrick C. DorinJune 2001\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Arial;font-size:1.0em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eAll pictures are of the actual item.  There may be reflection from the lights in some photos.   We try to take photos of any damage.    If this is a railroad item, this material is obsolete and no longer in use by the railroad.  Please email with questions. Publishers of Train Shed Cyclopedias and Stephans Railroad Directories. Large inventory of railroad books and magazines. Thank you for buying from us.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:center\"\u003e\u003cspan style=\"font-family:Arial;font-size:1.13em;color:#CE0000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eShipping charges\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Arial;font-size:1.0em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eUS Shipments:  When you add multiple items to your cart, the reduced shipping charges will automatically be calculated. .    \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Arial;font-size:1.0em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eNon US Shipments:    For direct postage rates to these countries, send me an email.   Shipping varies by weight.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:center\"\u003e\n\u003cspan style=\"font-family:Arial;font-size:1.13em;color:#CE0000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003ePayment options\u003c\/span\u003e\u003cspan style=\"font-family:Arial;font-size:1.13em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Arial;font-size:1.0em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003ePayment must be received within 7 days. Paypal is accepted. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:center\"\u003e\u003cspan style=\"font-family:Arial;font-size:1.13em;color:#CE0000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eTerms and conditions \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cspan style=\"font-family:Arial;font-size:1.0em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eAll sales are final. Returns accepted if item is not as described.  Contact us before making a return.  No warranty is stated or implied. Please e-mail us with any questions before bidding or buying.   \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:center\"\u003e\u003cspan style=\"font-family:Arial;font-size:1.5em;color:#000000;font-weight:normal;font-style:normal;text-decoration:none;\"\u003eThanks for looking at our items.   \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\";padding:5px\"\u003e\n\u003cdiv style=\"text-align:center;width:99.9%;margin:auto\"\u003e\n\n\u003c\/div\u003e\n\u003c\/td\u003e\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\n\n\u003c\/body\u003e","brand":"RailroadTreasures","offers":[{"title":"Default Title","offer_id":44241891393732,"sku":"334706451028","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2232\/7333\/files\/57_1f5077c3-5de3-4606-b139-2a300256b6ca.jpg?v=1727917359","url":"https:\/\/railroadtreasures.com\/products\/union-pacific-s-challenge-an-unusual-passenger-train-1935-1971-by-patrick-dorin","provider":"RailroadTreasures","version":"1.0","type":"link"}