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Railway Age Weekly 1958 May 12 Better Way to Tell the Railroad Story B&O Slumber
Railway Age Weekly 1958 May 12 Better Way to Tell the Railroad Story
46 Pages
Dearmont chides the pessimists P. 9
MoPac president says his road not only means to stay in the passenger business, but hopes to increase its share of a $1-billiona-year travel market. Other rail leaders are less optimistic. The Monon has requested permission to cut out its last six passenger trains.
Grand Central skyscraper to rise p.10
New York Central subsidiary leases property behind Grand Central Terminal to builders' group for construction of 50-story, $100 million skyscraper. It will be the world's biggest commercial office building, and will return $1,000,000 a year rental to help defray the terminal's deficit.
Electronics speeds parcel post sorting p.12
Many packages reach their destinations as much as a day earlier because of an electronic setup at the Pennsy's 30th street station in Philadelphia. The new sorter is expected to pay for itself in two to three years.
Better way to tell the railroad story? , p.14
This is no time for advertising as usual. Railroads must adopt an aggressive strategy to win the fight for public opinion. The industry, ad men say, should drop the flute it's been using and get itself a trombone.
B&O's Slumbercoaches are a hit p.18
The two Budd-built cars have been creating new business for the railroad. Much of it has come from people who previously traveled by plane, bus or auto. The B&0 is anticipating an upsurge in traffic as a result of the impending summer travel season.
Centralized checking pays off p.26
Two Central of Georgia communications systems are producing annual savings almost three times greater than their costs. Here's how the installations, for handling LCL freight, paid for themselves in five months.
SP's Salt Lake fill is rising fast p.30
The $49-million project to replace a 13-mile trestle with a dry-land crossing is months ahead of schedule. It will relieve the road from certain speed restrictions and eliminate the burden of repairing and maintaining a 55-year-old structure.
Research paves way to paydirt ...p.41
The joint C&0-Bessemer market study in Erie, Pa., gave the railroads some interesting pointers on how to capture traffic now moving by highway. Here are some of the study's basic findings.
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