|
Railway Age 1981 June 29 Santa Fe Marketing goals
Railway Age June 29 1981 Vol 182 No 12
CONTENTS
FEATURES
26 Santa Fe: Making (and meeting) marketing goals
Goal-setting is no idle exercise on this railroad. It involves detailed planning that begins in the boardroom and spreads far afield before it becomes final. As a result, traffic forecasts tend to be close on target.
32 L&D prevention: Something to cheer about
The 1980 figures are now out-and they look good. The ratio of payout-torevenues, 1.08%, was the best in 30 years. More good news may be on the way as L&D prevention specialists continue to refine the tools of their trade.
34 BACKPACKER: Youngstown's intermodal entry
A car that can go anywhere, in unlimited interchange, is YSD's goal, and BACKPACKER appears to be just that. Now in prototype form, it involves well-type construction and maximum use of time-tested components.
38 Getting the government out of the railroad business
In an exclusive interview, FRA Administrator Robert W. Blanchette defends DOT's policies on Conrail and Amtrak, and talks about other efforts that will be made to de-emphasize government involvement in railroading.
44 Railview: Trailer Train's next 25 years.
"Trailer Train's first quarter century," says its president, Curtis D. Buford, "has laid an excellent foundation for its second quarter-century. But we move out into unsignalled territory...."
NEWS
4 Short and Significant
11 Conrail: Both sides retreat
11 Earnings soar in first quarter
14 A big win for Amtrak
18 Training officers may organize
20 19 roads seek auto-rack pool
20 Senate forms a Rail Caucus
20 Coming: The 45-foot container
20 New York seeks upstate operator
59 The Railroad Market
All pictures are of the actual item. There may be reflection from the lights in some photos. We try to take photos of any damage. If this is a railroad item, this material is obsolete and no longer in use by the railroad. Please email with questions. Publishers of Train Shed Cyclopedias and Stephans Railroad Directories. Large inventory of railroad books and magazines. Thank you for buying from us.
Shipping charges
US Shipments: Ebay will add $1.25 each additional items, there are a few exceptions.
Ebay Global shipping charges are shown. These items are shipped to Kentucky and forwarded to you. Ebay collects the shipping and customs / import fees. Refunds may be issued if you add multiple items to your cart and pay with one payment. For direct postage rates to these countries, send me an email. Shipping varies by weight.
Payment options
Payment must be received within 7 days. Paypal is accepted.
Terms and conditions
All sales are final. Returns accepted if item is not as described. Contact us first. No warranty is stated or implied. Please e-mail us with any questions before bidding.
Thanks for looking at our items.
| 
