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Progressive Railroading 1998 February New routes to revenue growth
Progressive Railroading Magazine 1998 February New Routes to Revenue Growth
28 NEW ROUTES TO REVENUE GROWTH
Railroads need to get creative if they expect to win - and, in some cases, win back - business.
MARKETING
40 AVOIDING THE SHORT END OF THE MARKETING SCHTICK For short lines, developing new tricks of the trade is SOP. Now,
developing logistical sophistication needs to be part of the plan.
APPLIED RAILROADING
42 BUILDING BRIDGES ON THE FAST TRACK
With track time at a premium, bridge builders turn to new
techniques to help them get the job done in a hurry.
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