Ford's success with its stylish new Thunderbird convinced Chevrolet to get serious with the Corvette. A thorough upgrading breathed in new excitement, making the 1956-57 models "true" sports cars-and valued collector cars today.
1955: Somewhere Over the Rainbow
Dwight D. Eisenhower was president, America was at peace, and Americans were better off than ever before. Thus, they lavished their money on new suburban homes and new cars-the biggest, brightest, and most powerful Detroit had ever built.
1939-40 Mercury: Swift as the Wind
Edsel Ford, keenly aware that Ford owners moving up were trading for General Motors or Chrysler products, ushered in the 1939 Mercury. Filling the huge price gap between the Ford and Lincoln-Zephyr, it was a success from the outset.
1960-61 Plymouth: Suddenly It's 1957!
After the high-flying fins of '57, which had helped Chrysler wrest the styling crown from GM, the problem became what to do next. Stylist Virgil Exner dictated even higher fins and other baroque styling touches-and Plymouth sales plummeted.
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