1968-74 Javelin: AMC's Thrust Into the Ponycar Arena . . . 8
Although American Motors jumped into the ponycar arena a bit late, it was right on the mark with the Javelin-keenly priced, nicely styled, amply powered. Then the target moved. Richard M. Langworth narrates this bittersweet tale.
1958 Buick Limited: "The Rhinestone Cowboy" . . . 32
Although Buick shot into third place in industry sales in 1954, it fell into a decline shortly after. The 1958 Limited was an attempt to reestablish the luster the marque had enjoyed in the Thirties. Arch Brown tells why it didn't.
1959-64 Daimler SP250: The Beauty Was Under the Skin . .. 46
Staid and conservative Daimler, maker of upper-middle-class sedans and limousines, seemed to have lost direction in the Fifties. To revive sales, they debuted-of all things-a sports car! Graham Robson explains the logic behind it.
1941-48 Chevrolet Fleetline: Reliable, Robust-and Respectable . 56
Chevrolet had consolidated its stranglehold on first place in sales by 1940. Not content with that, Chevy perceived a market for those low-price buyers who wanted just a little more. Thus was born the Fleetline, says Arch Brown.
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