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Moonlight in Duneland by Cohen & McShane CSS&SB illustrated history SC Oversize
Moonlight in Duneland edited by Ronald D Cohen & Stephen G McShane
The illustrated story of the Chicago South Shore and South Bend Railroad
Soft Cover Has a very slight ripple, less thatn the photos show.
138 pages
Copyright 1998
CONTENTS
List of Illustrations ix
Acknowledgments xi
Letter from Thomas McDermott, President, Northwest Indiana Forum, Inc. xiii
Letter from the Northern Indiana Public Service Company xv
Foreword, Victor Margolin xvii
ONE
Introduction
Ronald D. Cohen and Stephen G. McShane / 1
TW0
Insull's Super-Interurban William D. Middleton / 5
THREE
Not Just Selling Railroad Tickets: The Role of the South Shore Line Poster Art in the Development of Northwest Indiana Bob Harris / 21
FOUR
Commercial Illustration, Poster Painters, Railway Men Mitchell A. Markovitz / 27
FIVE
South Shore Recreation: A Fun Way to Save a Railroad John Paul Laue / 33
The Posters43
Suggestions for Further Reading 135
About the Artists 137
Poster Retailers 138
Just around the Corner" 139
DUST JACKET INTRODUCTION
Known as the "Little Train That Could," the Chicago South Shore and South Bend Railroad has served as a major commercial and recreational transportation link for ninety ears. The South Shore Line has reflected he triumphs and misfortunes of the Calumet Region throughout the twentieth century. For its first two decades, it survived good times and bad until its landmark purchase by Samuel Insull's Midland Utilities in 1925. Insull launched an aggressive marketing campaign producing booklets, movies, and in particular a set of colorful, artistic posters, which attracted many from Illinois to the sand dunes and steel mills of Northwest Indiana.
As many as fifty color lithographed posters displayed in railroad depots, on Chicago "L" platforms, and elsewhere, highlighted fun in the Indiana Dunes, local flora and fauna, and the strength of heavy industry, all characteristic of the Calumet Region. Prominent Chicago artists rendered these scenes, and many won acclaim for high artistic standards. Indeed, Oscar Rabe Hanson's Homeward Bound by South Shore Line won both the Art Directors Club and Barron Collier medals in 1927.
Moonlight in Duneland tells the story of that poster campaign through the reproduction of the thirty-eight known surviving posters. Additional advertising items from the 1920s and 1970s are sprinkled throughout the book, along with original art by Dale Fleming, Mitchell A. Markovitz, Alice Phillips, and John Rush. In addition, four essays describe the background of Insull's marketing genius and the artists who created the posters. William D. Middleton's essay details Insull's purchase of the South Shore Line and its rebirth. Bob Harris, in "Not Just Selling Railroad Tickets: The Role of the South Shore in Poster Art in the Development of Northwest Indiana," describes the hands-on, intense involvement of the railroad and its ad campaign in the industrial, residential, and recreational development of the Region. In "Commercial Illustration, Poster Painters, Railway Men," Mitchell A. Markovitz provides a glimpse into the poster artists' world and a personal memoir of his own experiences as a South Shore Line engineer and poster artist. Finally, John Paul Laue explains how a group of dedicated South Shore Line enthusiasts saved the railroad when it was threatened with extinction in the 1970s in "South Shore Recreation: A Fun Way to Save a Railroad."
While Moonlight in Duneland pays tribute to eras gone by, it also traces a new period of growth in the Calumet Region-"A Region in Renaissance." Sponsored by the Northwest Indiana Forum, new poster art has been commissioned to celebrate the many wonders of the area, and several of these images are magnificently reproduced as a complement to the posters from the twenties.
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