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John Deere Way by David Magee Performance that endures W/ dust jacket
John Deere Way by David Magee Performance that endures Hard Cover dust jacket
The John Deere Way- Performance that Endures
David Magee
Hard Cover w/dust jacket
234 Pages
Copyright 2005
Contents
Prologuexi
Introduction
by Robert W. Lane, Chairman and CEO,
Deere Companyxvii
CHAPTER ONE Embrace the Culture1
CHAPTER TWO Quality Comes First33
CHAPTER THREE Create Change
through Innovation47
CHAPTER FOUR Always Maintain Integrity71
CHAPTER FIVE Commitment Never Quits85
CHAPTER SIXBuild a Business as Great as
Your Products105
CHAPTER SEVEN Put the Brand to Work
(and Protect It at All Costs)133
CHAPTER EIGHT All Relationships Must Be
Win-Win153
CHAPTER NINE Grow on the Strength of
Your Roots171
CHAPTER TENPerformance That Endures189
APPENDIX AJohn Deere Leadership199
APPENDIX BKey Dates in John Deere History 202
APPENDIX CJohn Deere Green Bulletins208
APPENDIX DJohn Deere Strategy213
APPENDIX EJohn Deere's Business216
Acknowledgments221
Notes225
Index227
As many former giants of the American industrial heartland fall prey to low-cost foreign competition and high domestic manufacturing costs, one U.S. company stands out as a shining example of growth, brand recognition, and phenomenal success in a glob-alized world. John Deere has done more than prevail in its primary market: With $19.9 billion in annual sales and 46,000 employees, this global powerhouse has expanded its highly respected brand name beyond agricultural equipment to become the world leader in forestry harvesting equipment and a major supplier of equipment for construction, lawn and turf care, and golf course maintenance, as well as financial services and managed health care.
How can a company founded in the early nineteenth century maintain such a high level of vitality in the constantly changing business climate of the twenty-first century? Can other organizations crack the secrets of this enduring firm's success and use them to enhance their own growth and profitability? In The John Deere Way, celebrated business author David Magee takes you behind the scenes to discover the timeless underlying principles and innovative practices that have enabled John Deere to continue to leap ahead of the competition for nearly 170 years.
Given unfettered access to the company, its archives, and its CEO Robert Lane, Magee soon discovered that the driving force behind this dynamic organization is a set of values and principles instilled at its inception by John Deere himself. From the day Deere developed the world's first commercially successful self-scouring steel plow in 1837 through to a remarkable series of innovations spearheaded by Robert Lane today, these principles have guided the company through good times and bad, helping it survive depressions and wars while making the most of prosperous times.
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