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Billers Banners and Bombast The Story of Circus Advertising by Fox & Parkinson
Billers, Banners and Bombast The Story of Circus Advertising by Charles Philip Fox and Tom Parkinson
Hard Cover with Dust Jacket Dust jacket has damage
266 pages
Copyright 1985
Contents
Chapter 1
The Terror 1
Chapter 2
The Show Printers 9
Chapter 3
The Advance 51
Chapter 4
The Billposters 71
Chapter 5
The Bannermen 115
Chapter 6
The Lithographers 129
Chapter 7
Newspaper Advertising 149
Chapter 8
Heralds and Couriers 171
Chapter 9
Billing Wars 203
Chapter 10
Bill Writers and Press Agents 223
Chapter 11
Radio and Television 239
Chapter 12
Street Parades 243
Chapter 13
The Circus Midway 257
Index 263
The imaginative advertising methods of American circuses, matched by none and the inspiration of many, have cast their magic over neighborhoods and childhoods for nearly 200 seasons. Through the eye with colored posters, colorful adjectives and color television-and through the ear with calliopes and broadcasts and side show orators-this innovative system of advertising has kept alive a basic form of show business against all comers in competition. It also has been the primer and the graduate text for advertising everywhere.
Men and women in today's fields of advertising, graphics, marketing and promotion will find here the origins of the basics, the fundamentals. They also may find the germ of ideas for more that is creative and fresh. Those who always have appreciated the circus will better know why, and those who haven't looked this direction before will find the circus is a creative world of more relevance than they might have imagined.
For all who hold a spark or a blaze of interest in the circus, this book provides the first thorough examination of one of the most effective and flamboyant phases of a fascinating institution.
Complimenting the stimulating, in-depth text are more than 300 galvanizing photographs; together they comprise a book that transmits the sparkle and excitement of its subject. This text is the work of authors who have studied the circus throughout their lifetimes. They bring an understanding and appreciation for accuracy, detail and significance unachievable elsewhere. Both have known well many of the circus personalities about whom they write. They have observed circus advertising in boyhood wonderment, preserved and recorded it as archivists and editors, practiced it as working promoters and publicists.
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