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Beetle Book, The America’s 30-Year Love Affair with the Bug
Beetle Book, The Americas 30-Year Love Affair with the Bug
The Beetle Book
Americas 30-Year Love Affair with the Bug
Louis William Stienwedel
Soft Cover NAME WRITTEN on first page
140 Pages
Copyright 1981
Contents
Introduction 9
1/A Volks-Gallery 11
2/A Beetle Genealogy 27
3/Across the Wide Atlantic 47
4/The Ads 61
5/The Fads 75
6/The Canvas Volkswagen 99
7/A Rose by Another Name ill
8/Gotterdeimmerung...Almost 133
Index 139
"Think Small,"
"Ugly Is Beautiful"
...So went the memorable advertising campaign for what fast became one of the most popular cars in America. Now, in THE BEETLE BOOK, Louis William Steinwedel traces the development of the powerful Beetle mystique from the VW Bug's postwar importation in 1949 to its meteoric climb in popularity.
A highly visual celebration of the original VW Bug, THE BEETLE BOOK contains hundreds of photographs of the many hair-raising stunts the Bug was subjected tosuch as Beetle-carrying and Beetle-stuffing; the car's star appearances in numerous Hollywood feature films; the innumerable fads, fancies, and car customizing kit adaptations of the versatile Beetle pan chassis; and the many astoundingand originalBeetle paint jobs.
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